Actual-Facts: Reason Why Press Releases Work Articles | Marketing

By: Kathryn Ali

Press Releases are great technique to capture the media’s interest which also gets them to advertise your business/service free.

Press Releases Two Main Functions:

>>To influence the print reporter, show journalists or radio host to cover the story and to perform their own personal discussion.

>>An article posted on it’s own to be used as a space filler applied by the Print or Internet Publications.

These are both great methods to advertise your business/service.  It takes practice to learn how to capture the reader’s attention in the way that you want with your writing.  The idea is to not present your entire story to the reporter.  You want to give the reporter just enough information that will get them to be creative and think of methods to make your story stand out alone.

Press Release- A Story Teller:

At times, it does not matter what you do, you are unable to obtain an editor or reporter to cover your story.  Sometimes though they will allow you to submit the press release yourself and locate a space for it.  Internet Publications with not much of a budget will often do this.  Article-style is not really a “release” but mostly an article.  Article style releases need to be fully researched and fully interviewed in its last appearance.

Do not think that this is place in which to put in a sales pitch.   It is not to be written to sell anything.

Write your press release like a reporter.  Include all the angles in a neutral approach. You will need to back up all your claims with documentation of all facts.

Press releases create you as the Specialist for people to go to for information about your line of business.  The smaller internet publications and print really like this form of release because it supplies them with free of charge copy.

Press Release Required Content:

Every good press release needs to include the following:

>>Title should be short but captures both the reader and the editor’s interest.  Do not use all capitals but it is a good idea to capitalize the first letter of every word  of the title.

>>Convincing beginning:  This paragraph should be a summary of the Press   Release and written in such a way to grab the reader’s attention to read more. 

>>Concise overview: When writing the press release, include the most imperative facts  first followed by the less important.

>>At the end of the press release, include your contact phone number or website. 

>>Be short and to the point. Try to not be too wordy. You can quickly lose a reader.

>>Ensure the facts are correct. Verify every fact.

>>Fact, no fiction

Learning how to give what the online media is searching for while writing the press releases, you soon discover that you are requested repeatedly for more press releases.

Announcement Release:

Announcement releases are an additional advertising tool which is delivered as an email campaign to current and future customers of new updates, products, services , upcoming sales or changes to existing ones.

By: Kathryn Ali

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